Born: 1983 – Anand, Gujarat, India
Known For: Co-founder & CEO of SUGAR Cosmetics
Industry: Beauty, Startups, Women Entrepreneurship
Story:
After graduating from IIT Madras and earning her MBA from IIM Ahmedabad, Vineeta Singh shocked many by turning down a ₹1 crore job offer to follow her entrepreneurial dreams. Her first two startups didn’t take off, but she didn’t give up.
In 2015, she co-founded SUGAR Cosmetics, a brand designed for bold, modern Indian women who wanted long-lasting makeup that matched their skin tones and lifestyles. Competing against global giants, Vineeta used social media, influencer marketing, and direct-to-consumer strategies to build SUGAR into one of India’s fastest-growing beauty brands.
Today, SUGAR is available in 550+ cities and loved by millions.
Key Achievements:
- CEO & Co-founder of SUGAR Cosmetics
- Turned SUGAR into a ₹500+ crore brand
- Judge on Shark Tank India, encouraging women-led startups
- Named among Top Women Entrepreneurs in India
Famous Quote:
“Don’t wait for perfection. Just start.”
Legacy:
Vineeta Singh is a powerful symbol of resilience, risk-taking, and redefining success. Her story encourages young women to trust their instincts, embrace failure, and carve their own space in male-dominated industries. With passion and grit, she proved that beauty and brains are a winning combination.
